Persuasive writing

Provide learners with a variety of catalogues.  Ask them to identify ways in which the catalogues set about persuading readers to make a purchase.

Following discussion provide learners with a grid identifying persuasive techniques.  Ask learners to cut and paste examples of the different techniques from their catalogues onto the grid.

Now provide learners with a range of adverts in small groups.  Ask the learners to identify the persuasive techniques and to feed them back to the rest of the group.